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Serena Verdenicci

Behavioural Strategy, Research and Design, Context & Intent

A fair-skinned woman with long hair smiling.

About Serena Verdenicci

Serena is a behavioural strategist, researcher, and designer with 10 years of experience researching and applying behavioural science internationally across a range of sectors. As the industry expert in Behavioural Design at Hyper Island, she teaches design leaders and industry innovators from around the world to incorporate behavioural design techniques into their practice.

Her approach is human-centred, experimental, and holistic. Recently, she has specialised in creating digital health and therapeutics, translating clinical approaches to the digital environment. Producing products that support people with a wide range of health conditions and wellbeing concerns to build confidence, a sense of autonomy and sustainable habits for lasting change.

She loves supporting others to build and apply new skills to solve complex problems. Serena is excited to bring together rigorous user research, real-world experience, reputable behavioural science and established clinical practices, translating these into purposeful interactions.

Behavioural intentions:
A practical session in behavioural design

This practical workshop will introduce you to behavioural design's fundamental principles and tools. You will discover how these principles and tools can add value to your work and have the opportunity to put your learning into practice through a series of activities that mimic elements of the behavioural design process.

By the end of this workshop, you will:

  • Feel confident to start applying a behavioural mindset to your work.
  • Have new tools and methods to help you understand where your users are and help them get where they want to go.
  • Gain practical experience creating behaviour change interventions.

Serena is giving this workshop on day one, June 18th

Day one focuses on UX Research.

Serena is giving the workshop again on day two, June 19th

Day two focuses on Product Design.