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Brad Frost

Design Systems Consultant, Big Medium

The eyes of a man with an impressive foppish fringe look out from inside a brightly-coloured child's space helmet.

About Brad Frost

Brad Frost is a design system consultant, front-end developer, speaker, writer, musician, and artist located in beautiful Pittsburgh, PA. As a principal and design system consultant at Big Medium, he helps teams establish and evolve design systems, establish more collaborative workflows, and create better software together.. He is the author of the book Atomic Design, which introduces a methodology to create and maintain effective design systems. He co-hosted the Style Guides Podcast and has helped create several tools and resources for web designers, including Pattern Lab, Styleguides.io, Style Guide Guide, This Is Responsive, Death to Bullshit, and more.

Is Atomic Design dead?

Over the last decade, design systems have taken the world of digital design and development by storm. Along the way, Brad invented a methodology called Atomic Design that serves as a mental model for thinking about user interfaces as interconnected, hierarchical systems.

In this talk, Brad will reflect on the past, present, and future of design systems and answer the questions: Is atomic design still relevant? Should there be a Global Design System? How might AI impact the world of design systems?

Brad is giving this talk on day three, June 20th

Day three focuses on DesignOps and Design Systems.

The Design System ecosystem

We tend to talk about "the design system" as a singular entity. But the reality is that design systems are made up of many parts, and also exist as a part of an organization's broader user interface ecosystem.

In this workshop, Brad will unpack the many layers of the design system layer cake and show how all of these moving pieces fit together in order to deliver sturdy user interfaces to digital products and help teams work better together.

Along the way, Brad will share many practical techniques for architecting design systems in design, code, and documentation, and will share hard-earned lessons from creating design systems for some of the world's largest companies.

It would be good to have a laptop with you for this workshop.

Brad is giving this workshop on day two, June 19th

Day two focuses on Product Design.

Brad is giving the workshop again on day three, June 20th

Day three focuses on DesignOps and Design Systems.